Company News

02 August 2016

Trudy Testers

Local Nursery Children Become Official Tiny ‘Trudy Testers’ for New Furniture Range

A group of local three and four year olds has been appointed as the official product testers – or ‘Trudy Testers’ – for a new range of nursery school furniture being developed by Keighley-based educational furniture manufacturer British Thornton.  

The children, who attend Handprints Nursery in Silsden, have been recruited to test and voice their opinions on the final product designs of the Trudy Nursery range, which launches later this year.

The furniture, which was designed with imaginative play at its core, has innovative play and safety features, as well as being one of the first in the UK to be coated in an anti-bacterial lacquer to reduce the spread of infection in nurseries.

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The launch will build on the success of the company’s existing Trudy range, which was first launched in 2008 and boasts annual sales figures of around £3m.

Jonathan Clark, British Thornton’s Product Design Director, said: “We designed this new range with pre-schoolers in mind, so what better way to put it to the test than to give it to the children who will actually be using it? They were brilliant product testers and it was great to see them enjoying using the equipment, as well as getting their invaluable feedback.”

Hannah Wiggin, Nursery Manager at Handprints said: “The children were delighted to be given such an important role and loved their day being official product testers. The furniture is wonderful, and we were very pleased to be approached by British Thornton to be part of the process.”

During the morning, the tiny product testers were filmed doing their inspections and collating their observations, with the footage set to feature in the national launch of the range later in the year.